Privacy Policy
Last updated: January 2024
1. Who We Are
Premium Hotel Resort UK ("the Resort", "we", "us") operates this website at premiumhotelresortuk.com. We are the data controller of your personal information collected through this website and during your visits to our resort.
Data Controller: Premium Hotel Resort UK Ltd, Burford Road, Bourton-on-the-Water, Gloucestershire, GL54 2HN, United Kingdom. Email: supp@premiumhotelresortuk.com
2. What Data We Collect
We may collect the following categories of personal data:
- Identity data: Name, date of birth (for age verification), photograph (ID verification at the lounge).
- Contact data: Email address, telephone number, postal address.
- Transaction data: Details of services you have purchased or enquired about.
- Technical data: IP address, browser type and version, time zone, operating system and platform.
- Usage data: Information about how you use our website.
- Marketing preferences: Your preferences in receiving marketing from us.
3. How We Use Your Data
We use your personal data for the following purposes:
- To respond to your enquiries and provide customer service
- To process reservation requests
- To comply with our legal obligations (including age verification)
- To improve our website and services
- To send you marketing communications where you have consented
- To maintain safety and security on our premises
4. Legal Basis for Processing
We process your personal data on the following legal bases under UK GDPR: performance of a contract; compliance with a legal obligation; our legitimate interests; and, where applicable, your consent.
5. Data Sharing
We do not sell, rent or trade your personal data. We may share your data with carefully selected third-party service providers who act as data processors on our behalf, including IT service providers and analytics providers. All third parties are required to maintain confidentiality and security standards consistent with this policy.
6. Cookies
We use cookies and similar tracking technologies on our website. Please see our Cookie Policy for full details and your choices.
7. Data Retention
We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting or reporting requirements. Enquiry data is typically retained for 24 months; reservation data for 7 years for accounting purposes.
8. Your Rights
Under UK GDPR, you have the following rights:
- Right of access to your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making
To exercise any of these rights, please contact us at supp@premiumhotelresortuk.com. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.
9. Security
We implement appropriate technical and organisational security measures to protect your personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure or access. Our website uses SSL encryption for all data transmission.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The most current version will always be available at this URL. Material changes will be communicated to registered users by email.
11. Contact Us
For any queries relating to this Privacy Policy or our data practices, please contact us at:
📧 supp@premiumhotelresortuk.com
📞 +44 (0)1451 820 900
📍 Premium Hotel Resort UK Ltd, Burford Road, Bourton-on-the-Water, Gloucestershire, GL54 2HN